WK Co.


WK Co.


WK Co.


WK Co.


WK Co.

Business Cards 3

Function
+ Form

Function
+ Form

Function
+ Form

Function
+ Form

Function
+ Form

WK Co. is a maker of artisanal—handcrafted and highly functional hunting knives. In the ideating phase of their rebrand, we wanted to create an identity that was inspired by the product itself; precise in form, yet artistically beautiful. The brand subtly highlights the unique crafting of the prodcut, so it was important that the other supporting elements were minimal with a clean approach. The colors used reflect masculinity and nature, and the type treatment is classic to reflect the premium value of the brand. WK's website generates their sales online, so it was vital that the website be thorough and provide a user-friendly experience. The product pages are 3-D, meant to allow customers to see exactly what their purchasing. Within the 3-D models, customers can choose the perfect finishings and trims for their personalized products.

WK Co. is a maker of artisanal—handcrafted and highly functional hunting knives. In the ideating phase of their rebrand, we wanted to create an identity that was inspired by the product itself; precise in form, yet artistically beautiful. The brand subtly highlights the unique crafting of the prodcut, so it was important that the other supporting elements were minimal with a clean approach. The colors used reflect masculinity and nature, and the type treatment is classic to reflect the premium value of the brand. WK's website generates their sales online, so it was vital that the website be thorough and provide a user-friendly experience. The product pages are 3-D, meant to allow customers to see exactly what their purchasing. Within the 3-D models, customers can choose the perfect finishings and trims for their personalized products.

WK Co. is a maker of artisanal—handcrafted and highly functional hunting knives. In the ideating phase of their rebrand, we wanted to create an identity that was inspired by the product itself; precise in form, yet artistically beautiful. The brand subtly highlights the unique crafting of the prodcut, so it was important that the other supporting elements were minimal with a clean approach. The colors used reflect masculinity and nature, and the type treatment is classic to reflect the premium value of the brand. WK's website generates their sales online, so it was vital that the website be thorough and provide a user-friendly experience. The product pages are 3-D, meant to allow customers to see exactly what their purchasing. Within the 3-D models, customers can choose the perfect finishings and trims for their personalized products.

WK Co. is a maker of artisanal—handcrafted and highly functional hunting knives. In the ideating phase of their rebrand, we wanted to create an identity that was inspired by the product itself; precise in form, yet artistically beautiful. The brand subtly highlights the unique crafting of the prodcut, so it was important that the other supporting elements were minimal with a clean approach. The colors used reflect masculinity and nature, and the type treatment is classic to reflect the premium value of the brand. WK's website generates their sales online, so it was vital that the website be thorough and provide a user-friendly experience. The product pages are 3-D, meant to allow customers to see exactly what their purchasing. Within the 3-D models, customers can choose the perfect finishings and trims for their personalized products.

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Wood Case Business Card
Business Cards 2
on white
wk6

 

PARTNER WITH US

Let's write a new story?

If you don’t give the market the story to talk about, they’ll define your brands' story for you.

 

PARTNER WITH US

Let's write
a new story?

If you don’t give the market the story to talk about, they’ll define your brands' story for you.

 

PARTNER WITH US

Let's write
a new story?

If you don’t give the market the story to talk about, they’ll define your brands' story for you.

 

PARTNER WITH US

Let's write
a new story?

If you don’t give the market the story to talk about, they’ll define your brands' story for you.

Provoke

Your brand is the single most paramount, critical, and powerful
investment you can make in your business.

Talk soon 

 

©Copyright 2019 Provoke Branding. All rights reserved. Legal and Privacy.

 

PROVOKE

Your brand is the single most paramount, critical, and powerful
investment you can make in your business.

Talk soon 

 

©Copyright 2019 Provoke Branding. All rights reserved. Legal and Privacy.

 

PROVOKE

Your brand is the single most paramount, critical, and powerful
investment you can make in your business.

Talk soon 

 

©Copyright 2019 Provoke Branding. All rights reserved. Legal and Privacy.

 

PROVOKE

Your brand is the single most paramount, critical, and powerful investment you can make in your business.

Talk soon 

 

PROVOKE

Your brand is the single most paramount, critical, and powerful
investment you can make in your business.

Talk soon 


 

Inquire
hello@weareprovoke.com   
115 E 23rd St. 3rd Floor -1555
New York NY 10010     

Inquire
hello@weareprovoke.com 
115 E 23rd St. 3rd Floor -1555
New York NY 10010     

Inquire
hello@weareprovoke.com   
115 E 23rd St. 3rd Floor -1555
New York NY 10010     

hello@weareprovoke.com   
115 E 23rd St. 3rd Floor -1555
New York NY 10010     

©Copyright 2019 Provoke Branding. All rights reserved.

hello@weareprovoke.com   
115 E 23rd St. 3rd Floor -1555
New York NY 10010     

©Copyright 2019 Provoke Branding. All rights reserved.