Prime Wardrobe


Prime Wardrobe


Prime Wardrobe


Prime Wardrobe


Prime Wardrobe

PW_Cover2

Try Before You Buy.

Try Before You Buy.

Try Before You Buy.

Try Before You Buy

Try Before
You Buy

In 2016, Amazon declared that it wanted everyone to shop their fashion needs on their platform Amazon.com. However, customers were largely unaware of Amazon Fashion's (AF) existence and would typically use other retailers to support their fashion needs. Amazon had one major advantage and that is the greatest loyalty program ever created, Amazon Prime! Amazon decided to use their greatest tool to increase apparel sales and gain traction in the fashion industry with a new program. AF found that their customers were interested in their selection and wanted to shop for fashion with them, but they wanted to try things on. They wanted to touch it and feel it, but they didn’t want to lose money during the process. This is where Prime Wardrobe was born, bringing the fitting room to your house, and their slogan was “Try before you buy”. 

In 2016, Amazon declared that it wanted everyone to shop their fashion needs on their platform Amazon.com. However, customers were largely unaware of Amazon Fashion's (AF) existence and would typically use other retailers to support their fashion needs. Amazon had one major advantage and that is the greatest loyalty program ever created, Amazon Prime! Amazon decided to use their greatest tool to increase apparel sales and gain traction in the fashion industry with a new program. AF found that their customers were interested in their selection and wanted to shop for fashion with them, but they wanted to try things on. They wanted to touch it and feel it, but they didn’t want to lose money during the process. This is where Prime Wardrobe was born, bringing the fitting room to your house, and their slogan was “Try before you buy”. 

In 2016, Amazon declared that it wanted everyone to shop their fashion needs on their platform Amazon.com. However, customers were largely unaware of Amazon Fashion's (AF) existence and would typically use other retailers to support their fashion needs. Amazon had one major advantage and that is the greatest loyalty program ever created, Amazon Prime! Amazon decided to use their greatest tool to increase apparel sales and gain traction in the fashion industry with a new program. AF found that their customers were interested in their selection and wanted to shop for fashion with them, but they wanted to try things on. They wanted to touch it and feel it, but they didn’t want to lose money during the process. This is where Prime Wardrobe was born, bringing the fitting room to your house, and their slogan was “Try before you buy”. 

In 2016, Amazon declared that it wanted everyone to shop their fashion needs on their platform Amazon.com. However, customers were largely unaware of Amazon Fashion's (AF) existence and would typically use other retailers to support their fashion needs. Amazon had one major advantage and that is the greatest loyalty program ever created, Amazon Prime! Amazon decided to use their greatest tool to increase apparel sales and gain traction in the fashion industry with a new program. AF found that their customers were interested in their selection and wanted to shop for fashion with them, but they wanted to try things on. They wanted to touch it and feel it, but they didn’t want to lose money during the process. This is where Prime Wardrobe was born, bringing the fitting room to your house, and their slogan was “Try before you buy”. 

PW Drop Down 2
PW Drop Down1
PW Drop Down

The Logo is similar
to other Amazon
Prime brands.

The Logo is similar
to other Amazon
Prime brands.

The Logo is similar
to other Amazon
Prime brands.

The Logo is similar
to other Amazon
Prime brands.

The Logo is similar to other Amazon
Prime brands.

PW-Cover
PW-Girls
PW-Mobile

In order to draw the customer and to get them to take a chance on the program, we needed to do a few things design wise. 1. Clearly communicate the service messaging (no up-front charge, 7-day try-on period, pay only for what you keep, free shipping, free returns and discounts). 2. Align the visual identity of Amazon Fashion and Prime. 3. Our imagery needs to have an approachable yet elevated look and feel. 4. The tonality needs to be warm and welcoming – with personality, and should feel inclusive of all. Great customer service – weaves thankful/gratefulness into the messaging. The creative direction of our photography was going to be key to the success of PW, so we used our beta launches to test them. For the packaging, we decided to create a more elevated “Amazon box”, where the items arrive branded with our tagline – it feels almost like you’re receiving a gift. We wanted to make the process easy for them so the box includes a prepaid label for returns and is easily open and resealed. Results: Prime Wardrobe officially launched to all U.S. Prime Customers on June 20th, 2018 and the program has exceeded all expectations thus far.


In order to draw the customer and to get them to take a chance on the program, we needed to do a few things design wise. 1. Clearly communicate the service messaging (no up-front charge, 7-day try-on period, pay only for what you keep, free shipping, free returns and discounts). 2. Align the visual identity of Amazon Fashion and Prime. 3. Our imagery needs to have an approachable yet elevated look and feel. 4. The tonality needs to be warm and welcoming – with personality, and should feel inclusive of all. Great customer service – weaves thankful/gratefulness into the messaging. The creative direction of our photography was going to be key to the success of PW, so we used our beta launches to test them. For the packaging, we decided to create a more elevated “Amazon box”, where the items arrive branded with our tagline – it feels almost like you’re receiving a gift. We wanted to make the process easy for them so the box includes a prepaid label for returns and is easily open and resealed. Results: Prime Wardrobe officially launched to all U.S. Prime Customers on June 20th, 2018 and the program has exceeded all expectations thus far.

In order to draw the customer and to get them to take a chance on the program, we needed to do a few things design wise. 1. Clearly communicate the service messaging (no up-front charge, 7-day try-on period, pay only for what you keep, free shipping, free returns and discounts). 2. Align the visual identity of Amazon Fashion and Prime. 3. Our imagery needs to have an approachable yet elevated look and feel. 4. The tonality needs to be warm and welcoming – with personality, and should feel inclusive of all. Great customer service – weaves thankful/gratefulness into the messaging. The creative direction of our photography was going to be key to the success of PW, so we used our beta launches to test them. For the packaging, we decided to create a more elevated “Amazon box”, where the items arrive branded with our tagline – it feels almost like you’re receiving a gift. We wanted to make the process easy for them so the box includes a prepaid label for returns and is easily open and resealed. Results: Prime Wardrobe officially launched to all U.S. Prime Customers on June 20th, 2018 and the program has exceeded all expectations thus far.

In order to draw the customer and to get them to take a chance on the program, we needed to do a few things design wise. 1. Clearly communicate the service messaging (no up-front charge, 7-day try-on period, pay only for what you keep, free shipping, free returns and discounts). 2. Align the visual identity of Amazon Fashion and Prime. 3. Our imagery needs to have an approachable yet elevated look and feel. 4. The tonality needs to be warm and welcoming – with personality, and should feel inclusive of all. Great customer service – weaves gratefulness into the messaging. The creative direction of our photography was going to be key to the success of PW, so we used our beta launches to test them. For the packaging, we decided to create a more elevated “Amazon box”, where the items arrive branded with our tagline – it feels almost like you’re receiving a gift. We wanted to make the process easy for them so the box includes a prepaid label for returns and is easily open and resealed. Results: Prime Wardrobe officially launched to all U.S. Prime Customers on June 20th, 2018 and the program has exceeded all expectations thus far.


In order to draw the customer and to get them to take a chance on the program, we needed to do a few things design wise. 1. Clearly communicate the service messaging (no up-front charge, 7-day try-on period, pay only for what you keep, free shipping, free returns and discounts). 2. Align the visual identity of Amazon Fashion and Prime. 3. Our imagery needs to have an approachable yet elevated look and feel. 4. The tonality needs to be warm and welcoming – with personality, and should feel inclusive of all. Great customer service – weaves thankful/gratefulness into the messaging. The creative direction of our photography was going to be key to the success of PW, so we used our beta launches to test them. For the packaging, we decided to create a more elevated “Amazon box”, where the items arrive branded with our tagline – it feels almost like you’re receiving a gift. We wanted to make the process easy for them so the box includes a prepaid label for returns and is easily open and resealed. Results: Prime Wardrobe officially launched to all U.S. Prime Customers on June 20th, 2018 and the program has exceeded all expectations thus far.


PW-GWs
pw-chair

AMAZON

Prime Wardrobe Benefits 

AMAZON

Prime Wardrobe Benefits 

AMAZON

Prime Wardrobe Benefits 

AMAZON

Prime Wardrobe Benefits 

 

01

ACCESSIBLE

Customers of all needs, ages, gender, and budget will be able to find what they want. The selection is wide. 

 

01

Accessible

Customers of all needs, ages, gender, and budget will be able to find what they want. The selection is wide. 

 

01

Accessible

Customers of all needs, ages, gender, and budget will be able to find what they want. The selection is wide. 

 

01

Accessible

Customers of all needs, ages, gender, and budget will be able to find what they want. The selection is wide. 

01

Accessible

Customers of all needs, ages, gender, and budget will be able to find what they want. The selection is wide. 

 

02

RISK-FREE

With no upfront charge, customers can shop for items they love and take a chance on unfamiliar items and brands.

 

02

Risk-free

With no upfront charge, customers can shop for items they love and take a chance on unfamiliar items and brands.

 

02

Risk-free

With no upfront charge, customers can shop for items they love and take a chance on unfamiliar items and brands.

 

02

Risk-free

With no upfront charge, customers can shop for items they love and take a chance on unfamiliar items and brands.

 

02

Risk-free

With no upfront charge, customers can shop for items they love and take a chance on unfamiliar items and brands.

 

03

ELEVATED 

All items arrive in a branded box with elevated packaging, almost like receiving a gift.

 

03

Elevated 

All items arrive in a branded box with elevated packaging, almost like receiving a gift.

 

03

Elevated

All items arrive in a branded box with elevated packaging, almost like receiving a gift.

 

03

Elevated 

All items arrive in a branded box with elevated packaging, almost like receiving a gift.

 

03

Elevated

All items arrive in a branded box with elevated packaging, almost like receiving a gift.

 

04

EASY 

With a simplified returns process, customers will have no hesitation to fill up and ship out a box for any shopping need.

 

04

Easy

With a simplified returns process, customers will have no hesitation to fill up and ship out a box for any shopping need.

 

04

Easy

With a simplified returns process, customers will have no hesitation to fill up and ship out a box for any shopping need.

 

04

Easy

With a simplified returns process, customers will have no hesitation to fill up and ship out a box for any shopping need.

 

04

Easy

With a simplified returns process, customers will have no hesitation to fill up and ship out a box for any shopping need.

 

PARTNER WITH US

Let's write a new story?

If you don’t give the market the story to talk about, they’ll define your brands' story for you.

 

PARTNER WITH US

Let's write
a new story?

If you don’t give the market the story to talk about, they’ll define your brands' story for you.

 

PARTNER WITH US

Let's write
a new story?

If you don’t give the market the story to talk about, they’ll define your brands' story for you.

 

PARTNER WITH US

Let's write
a new story?

If you don’t give the market the story to talk about, they’ll define your brands' story for you.

Provoke

Your brand is the single most paramount, critical, and powerful
investment you can make in your business.

Talk soon 

 

©Copyright 2019 Provoke Branding. All rights reserved. Legal and Privacy.

 

PROVOKE

Your brand is the single most paramount, critical, and powerful
investment you can make in your business.

Talk soon 

 

©Copyright 2019 Provoke Branding. All rights reserved. Legal and Privacy.

 

PROVOKE

Your brand is the single most paramount, critical, and powerful
investment you can make in your business.

Talk soon 

 

©Copyright 2019 Provoke Branding. All rights reserved. Legal and Privacy.

 

PROVOKE

Your brand is the single most paramount, critical, and powerful investment you can make in your business.

Talk soon 

 

PROVOKE

Your brand is the single most paramount, critical, and powerful
investment you can make in your business.

Talk soon 


 

Inquire
hello@weareprovoke.com   
115 E 23rd St. 3rd Floor -1555
New York NY 10010 
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Inquire
hello@weareprovoke.com 
115 E 23rd St. 3rd Floor -1555
New York NY 10010     

Inquire
hello@weareprovoke.com   
115 E 23rd St. 3rd Floor -1555
New York NY 10010     

hello@weareprovoke.com   
115 E 23rd St. 3rd Floor -1555
New York NY 10010     

©Copyright 2019 Provoke Branding. All rights reserved.

hello@weareprovoke.com   
115 E 23rd St. 3rd Floor -1555
New York NY 10010     

©Copyright 2019 Provoke Branding. All rights reserved.