Avon
Avon
Avon
Avon
Avon
I Want
It All!
I Want
It All!
I Want
It All!
I Want It All!
I Want It All!
Since 1886, the mission of AVON has always been to empower women to achieve economic independence the opportunity to be CEOs of their own businesses. They successfully aspired to be the world's most trusted beauty company and the premier shopping destination for women across the world. However, they now face new challenges since the decline of their sales in 2012, and their biggest problem is reaching the millennial and gen z women. This AV sub-brand was created to solve the current challenges of AVON, to create a fresh take and perspective without isolating the current audience of AVON. It has a youthful look, along with a slight retro feel to pay homage to AVON being the oldest beauty company in the world, and the first company
get women working outside of their home.
Since 1886, the mission of AVON has always been to empower women to achieve economic independence the opportunity to be CEOs of their own businesses. They successfully aspired to be the world's most trusted beauty company and the premier shopping destination for women across the world. However, they now face new challenges since the decline of their sales in 2012, and their biggest problem is reaching the millennial and gen z women. This AV sub-brand was created to solve the current challenges of AVON, to create a fresh take and perspective without isolating the current audience of AVON. It has a youthful look, along with a slight retro feel to pay homage to AVON being the oldest beauty company in the world, and the first company
get women working outside of their home.
Since 1886, the mission of AVON has always been to empower women to achieve economic independence the opportunity to be CEOs of their own businesses. They successfully aspired to be the world's most trusted beauty company and the premier shopping destination for women across the world. However, they now face new challenges since the decline of their sales in 2012, and their biggest problem is reaching the millennial and gen z women. This AV sub-brand was created to solve the current challenges of AVON, to create a fresh take and perspective without isolating the current audience of AVON. It has a youthful look, along with a slight retro feel to pay homage to AVON being the oldest beauty company in the world, and the first company get women working outside of their home.
Since 1886, the mission of AVON has always been to empower women to achieve economic independence the opportunity to be CEOs of their own businesses. They successfully aspired to be the world's most trusted beauty company and the premier shopping destination for women across the world. However, they now face new challenges since the decline of their sales in 2012, and their biggest problem is reaching the millennial and gen z women. This AV sub-brand was created to solve the current challenges of AVON, to create a fresh take and perspective without isolating the current audience of AVON. It has a youthful look, along with a slight retro feel to pay homage to AVON being the oldest beauty company in the world, and the first company get women working outside of their home.
Since 1886, the mission of AVON has always been to empower women to achieve economic independence the opportunity to be CEOs of their own businesses. They successfully aspired to be the world's most trusted beauty company and the premier shopping destination for women across the world. However, they now face new challenges since the decline of their sales in 2012, and their biggest problem is reaching the millennial and gen z women. This AV sub-brand was created to solve the current challenges of AVON, to create a fresh take and perspective without isolating the current audience of AVON. It has a youthful look, along with a slight retro feel to pay homage to AVON being the oldest beauty company in the world, and the first company get women working outside of their home.
The goal here was to display an air of sophistication to appeal to younger women in diverse industries such as makeup artists, hairstylists, and fashion stylists. The new AV Girl is trendy, and an independent influencer. Keeping the original heritage of the "AVON lady" alive, buyers would continue to look to the AV girl for the latest tips and trends in beauty and fashion. However, the AV girl no longer goes door-to-door, she now carries a chic clutch that has a tablet inside and the AV quarterly magazine to sell products. AV's quarterly magazine is editorial in style and highlights new AV girls turned artists—on the come-up. It also highlights new and innovative AV beauty and ON! clinical skin products. Altogether, the new AV Girl is entrepreneurial to the max, she's never looked better than she does today, with greater digital influence, and she wants it all!
The goal here was to display an air of sophistication to appeal to younger women in diverse industries such as makeup artists, hairstylists, and fashion stylists. The new AV Girl is trendy, and an independent influencer. Keeping the original heritage of the "AVON lady" alive, buyers would continue to look to the AV girl for the latest tips and trends in beauty and fashion. However, the AV girl no longer goes door-to-door, she now carries a chic clutch that has a tablet inside and the AV quarterly magazine to sell products. AV's quarterly magazine is editorial in style and highlights new AV girls turned artists—on the come-up. It also highlights new and innovative AV beauty and ON! clinical skin products. Altogether, the new AV Girl is entrepreneurial to the max, she's never looked better than she does today, with greater digital influence, and she wants it all!
The goal here was to display an air of sophistication to appeal to younger women in diverse industries such as makeup artists, hairstylists, and fashion stylists. The new AV Girl is trendy, and an independent influencer. Keeping the original heritage of the "AVON lady" alive, buyers would continue to look to the AV girl for the latest tips and trends in beauty and fashion. However, the AV girl no longer goes door-to-door, she now carries a chic clutch that has a tablet inside and the AV quarterly magazine to sell products. AV's quarterly magazine is editorial in style and highlights new AV girls turned artists—on the come-up. It also highlights new and innovative AV beauty and ON! clinical skin products. Altogether, the new AV Girl is entrepreneurial to the max, she's never looked better than she does today, with greater digital influence, and she wants it all!
The goal here was to display an air of sophistication to appeal to younger women in diverse industries such as makeup artists, hairstylists, and fashion stylists. The new AV Girl is trendy, and an independent influencer. Keeping the original heritage of the "AVON lady" alive, buyers would continue to look to the AV girl for the latest tips and trends in beauty and fashion. However, the AV girl no longer goes door-to-door, she now carries a chic clutch that has a tablet inside and the AV quarterly magazine to sell products. AV's quarterly magazine is editorial in style and highlights new AV girls turned artists—on the come-up. It also highlights new and innovative AV beauty and ON! clinical skin products. Altogether, the new AV Girl is entrepreneurial to the max, she's never looked better than she does today, with greater digital influence, and she wants it all!
©Copyright 2020 Provoke Branding. All rights reserved.
©Copyright 2019 Provoke Branding. All rights reserved. Legal and Privacy.
©Copyright 2019 Provoke Branding. All rights reserved. Legal and Privacy.
©Copyright 2019 Provoke Branding. All rights reserved.
©Copyright 2019 Provoke Branding. All rights reserved.