Amazon Fashion


Amazon Fashion


Amazon Fashion


Amazon Fashion


Amazon Fashion

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The Most Customer-
Centric Company

The Most Customer-
Centric Company

The Most Customer-
Centric Company

The Most Customer-
Centric Company

The Most Customer-
Centric Company

Amazon Fashion (AF) is a sub-brand of Amazon that hopes to be the shopping destination for every person, everywhere. However, they lacked a real and formalized visual identity. It also needed a stronger brand awareness as the new kids on the block. They wanted their users to get to know them, but customers had a hard time locating AF on Amazon.com. This was due to the design of Amazon's platform, it lacked an ease of search and those who knew what it was didn’t feel that it was “cool”. After much research we began to understand that fashion is largely an emotional experience, full of feeling, and strong aesthetics. However, Amazon is mechanical in nature with 50 million search results for “tube socks”. Instead of using emotion it functions on algorithms, speed and convenience. It’s meant to serve everyone, everywhere. So how do we find the strength in that? We lean in! The Amazon way is to lean into their own identity; so we did just that. We began with revisualizing the brand. Instead of becoming THE fashion authority, our aim was to be helpful, valuable and approachable for all. The place you trust to do all of your shopping as the most “customer-centric company on earth”. They typography ladders up to the greater organization using Amazon's font, “Ember”. The photography is friendly as well as light, and the environments are everywhere because their buyers live everywhere! The models reflect the customers as well, diverse above all. 

Amazon Fashion (AF) is a sub-brand of Amazon that hopes to be the shopping destination for every person, everywhere. However, they lacked a real and formalized visual identity. It also needed a stronger brand awareness as the new kids on the block. They wanted their users to get to know them, but customers had a hard time locating AF on Amazon.com. This was due to the design of Amazon's platform, it lacked an ease of search and those who knew what it was didn’t feel that it was “cool”. After much research we began to understand that fashion is largely an emotional experience, full of feeling, and strong aesthetics. However, Amazon is mechanical in nature with 50 million search results for “tube socks”. Instead of using emotion it functions on algorithms, speed and convenience. It’s meant to serve everyone, everywhere. So how do we find the strength in that? We lean in! The Amazon way is to lean into their own identity; so we did just that. We began with revisualizing the brand. Instead of becoming THE fashion authority, our aim was to be helpful, valuable and approachable for all. The place you trust to do all of your shopping as the most “customer-centric company on earth”. They typography ladders up to the greater organization using Amazon's font, “Ember”. The photography is friendly as well as light, and the environments are everywhere because their buyers live everywhere! The models reflect the customers as well, diverse above all. 

Amazon Fashion (AF) is a sub-brand of Amazon that hopes to be the shopping destination for every person, everywhere. However, they lacked a real and formalized visual identity. It also needed a stronger brand awareness as the new kids on the block. They wanted their users to get to know them, but customers had a hard time locating AF on Amazon.com. This was due to the design of Amazon's platform, it lacked an ease of search and those who knew what it was didn’t feel that it was “cool”. After much research we began to understand that fashion is largely an emotional experience, full of feeling, and strong aesthetics. However, Amazon is mechanical in nature with 50 million search results for “tube socks”. 

Instead of using emotion it functions on algorithms, speed and convenience. It’s meant to serve everyone, everywhere. So how do we find the strength in that? We lean in! The Amazon way is to lean into their own identity; so we did just that. We began with revisualizing the brand. Instead of becoming THE fashion authority, our aim was to be helpful, valuable and approachable for all. The place you trust to do all of your shopping as the most “customer-centric company on earth”. They typography ladders up to the greater organization using Amazon's font, “Ember”. The photography is friendly as well as light, and the environments are everywhere because their buyers live everywhere! The models reflect the customers as well, diverse above all. 

Amazon Fashion (AF) is a sub-brand of Amazon that hopes to be the shopping destination for every person, everywhere. However, they lacked a real and formalized visual identity. It also needed a stronger brand awareness as the new kids on the block. They wanted their users to get to know them, but customers had a hard time locating AF on Amazon.com. This was due to the design of Amazon's platform, it lacked an ease of search and those who knew what it was didn’t feel that it was “cool”. After much research we began to understand that fashion is largely an emotional experience, full of feeling, and strong aesthetics. However, Amazon is mechanical in nature with 50 million search results for “tube socks”. Instead of using emotion it functions on algorithms, speed and convenience. It’s meant to serve everyone, everywhere. So how do we find the strength in that? We lean in! The Amazon way is to lean into their own identity; so we did just that. We began with revisualizing the brand. Instead of becoming THE fashion authority, our aim was to be helpful, valuable and approachable for all. The place you trust to do all of your shopping as the most “customer-centric company on earth”. They typography ladders up to the greater organization using Amazon's font, “Ember”. The photography is friendly as well as light, and the environments are everywhere because their buyers live everywhere! The models reflect the customers as well, diverse above all. 

Amazon Fashion (AF) is a sub-brand of Amazon that hopes to be the shopping destination for every person, everywhere. However, they lacked a real and formalized visual identity. It also needed a stronger brand awareness as the new kids on the block. They wanted their users to get to know them, but customers had a hard time locating AF on Amazon.com. This was due to the design of Amazon's platform, it lacked an ease of search and those who knew what it was didn’t feel that it was “cool”. After much research we began to understand that fashion is largely an emotional experience, full of feeling, and strong aesthetics. However, Amazon is mechanical in nature with 50 million search results for “tube socks”.

Instead of using emotion it functions on algorithms, speed and convenience. It’s meant to serve everyone, everywhere. So how do we find the strength in that? We lean in! The Amazon way is to lean into their own identity; so we did just that. We began with revisualizing the brand. Instead of becoming THE fashion authority, our aim was to be helpful, valuable and approachable for all. The place you trust to do all of your shopping as the most “customer-centric company on earth”. They typography ladders up to the greater organization using Amazon's font, “Ember”. The photography is friendly as well as light, and the environments are everywhere because their buyers live everywhere! The models reflect the customers as well, diverse above all. 

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Amazon Fashion
is for Everyone.

Amazon Fashion
is for Everyone.

Amazon Fashion
is for Everyone.

Amazon Fashion
is for Everyone.

Amazon Fashion
is for Everyone.

inspo

Inspirational Mood Board

Inspirational Mood Board

Inspirational Mood Board

Inspirational Mood Board

Whoever You are,
Whatever You Wear.

Whoever You are,
Whatever You Wear.

Whoever You are,
Whatever You Wear.

Whoever 
You are,

Whatever 
You Wear.

Fruit Of The Loom Model In NYC
logo

Amazon Smile Added to the Amazon Fashion Logo
Primary Color Scheme Below

Typical client industries are business-to-consumer and include:  
Fashion, Beauty, Hospitality, Publishing, Politics, Health & Wellness, and Food & Beverage. 

Typical client industries are business-to-consumer and include:  
Fashion, Beauty, Hospitality, Publishing, Politics, Health & Wellness, and Food & Beverage. 

Typical client industries are business-to-consumer and include:  Fashion, Beauty, Hospitality, Publishing, Politics, Health & Wellness, and Food & Beverage. 

color-scheme

Promotional
Packaging

Promotional
Packaging

Promotional
Packaging

Promotional
Packaging

Promotional
Packaging

Packaging_2
Packaging open_campaign1

 


Onsite AF Design


AF Onsite Design


AF Onsite Design

Onsite AF Design

onsiteamzn

Amazon Fashion
Prime Day.

Amazon Fashion
Prime Day.

Amazon Fashion
Prime Day.

Amazon Fashion
Prime Day.

AF combines their identity with Amazon Corporate for the three biggest
days of the year and that is Prime Day, Black Friday and Cyber Monday. 

AF combines their identity with Amazon Corporate for the three biggest
days of the year and that is Prime Day, Black Friday and Cyber Monday. 
 

AF combines their identity with Amazon Corporate for the three biggest
days of the year and that is Prime Day, Black Friday and Cyber Monday. 

AF combines their identity with Amazon Corporate for the three biggest
days of the year and that is Prime Day, Black Friday and Cyber Monday. 

amzn-prime-box

1.33M

1.33M

HITS

HITS

107%.

107%

IMPRESSIONS

IMPRESSIONS

1.46M

1.46M

CTR

CTR

prime-day-cover
amznprime1
Day Of Intro Card_1
Lead Up End Card_2
Lead Up End Card-1_Option_2
Day Of End Card_1

Black Friday
Cyber Monday

Black Friday
Cyber Monday

Black Friday
Cyber Monday

Black Friday
Cyber Monday

COATS_GOLDBOX
blkfridaylogo
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Iphone 7 3
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Amazon Fashion
Holiday Gift Guide

Amazon Fashion
Holiday Gift Guide

Amazon Fashion
Holiday Gift Guide

Amazon Fashion
Holiday Gift Guide

Amazon Fashion
Holiday Gift Guide

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WHITEELEPHANT
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Let's write a new story?

If you don’t give the market the story to talk about, they’ll define your brands' story for you.

 

PARTNER WITH US

Let's write
a new story?

If you don’t give the market the story to talk about, they’ll define your brands' story for you.

 

PARTNER WITH US

Let's write
a new story?

If you don’t give the market the story to talk about, they’ll define your brands' story for you.

 

PARTNER WITH US

Let's write
a new story?

If you don’t give the market the story to talk about, they’ll define your brands' story for you.

Provoke

Your brand is the single most paramount, critical, and powerful
investment you can make in your business.

Talk soon 

 

©Copyright 2019 Provoke Branding. All rights reserved. Legal and Privacy.

 

PROVOKE

Your brand is the single most paramount, critical, and powerful
investment you can make in your business.

Talk soon 

 

©Copyright 2019 Provoke Branding. All rights reserved. Legal and Privacy.

 

PROVOKE

Your brand is the single most paramount, critical, and powerful
investment you can make in your business.

Talk soon 

 

©Copyright 2019 Provoke Branding. All rights reserved. Legal and Privacy.

 

PROVOKE

Your brand is the single most paramount, critical, and powerful investment you can make in your business.

Talk soon 

 

PROVOKE

Your brand is the single most paramount, critical, and powerful
investment you can make in your business.

Talk soon 


 

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New York NY 10010 
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Pinterest    

Inquire
hello@weareprovoke.com 
115 E 23rd St. 3rd Floor -1555
New York NY 10010     

Inquire
hello@weareprovoke.com   
115 E 23rd St. 3rd Floor -1555
New York NY 10010     

hello@weareprovoke.com   
115 E 23rd St. 3rd Floor -1555
New York NY 10010     

©Copyright 2019 Provoke Branding. All rights reserved.

hello@weareprovoke.com   
115 E 23rd St. 3rd Floor -1555
New York NY 10010     

©Copyright 2019 Provoke Branding. All rights reserved.