Amazon Fashion
Amazon Fashion
Amazon Fashion
Amazon Fashion
Amazon Fashion
The Most Customer-
Centric Company
The Most Customer-
Centric Company
The Most Customer-
Centric Company
The Most Customer-
Centric Company
The Most Customer-
Centric Company
Amazon Fashion (AF) is a sub-brand of Amazon that hopes to be the shopping destination for every person, everywhere. However, they lacked a real and formalized visual identity. It also needed a stronger brand awareness as the new kids on the block. They wanted their users to get to know them, but customers had a hard time locating AF on Amazon.com. This was due to the design of Amazon's platform, it lacked an ease of search and those who knew what it was didn’t feel that it was “cool”. After much research we began to understand that fashion is largely an emotional experience, full of feeling, and strong aesthetics. However, Amazon is mechanical in nature with 50 million search results for “tube socks”. Instead of using emotion it functions on algorithms, speed and convenience. It’s meant to serve everyone, everywhere. So how do we find the strength in that? We lean in! The Amazon way is to lean into their own identity; so we did just that. We began with revisualizing the brand. Instead of becoming THE fashion authority, our aim was to be helpful, valuable and approachable for all. The place you trust to do all of your shopping as the most “customer-centric company on earth”. They typography ladders up to the greater organization using Amazon's font, “Ember”. The photography is friendly as well as light, and the environments are everywhere because their buyers live everywhere! The models reflect the customers as well, diverse above all.
Amazon Fashion (AF) is a sub-brand of Amazon that hopes to be the shopping destination for every person, everywhere. However, they lacked a real and formalized visual identity. It also needed a stronger brand awareness as the new kids on the block. They wanted their users to get to know them, but customers had a hard time locating AF on Amazon.com. This was due to the design of Amazon's platform, it lacked an ease of search and those who knew what it was didn’t feel that it was “cool”. After much research we began to understand that fashion is largely an emotional experience, full of feeling, and strong aesthetics. However, Amazon is mechanical in nature with 50 million search results for “tube socks”. Instead of using emotion it functions on algorithms, speed and convenience. It’s meant to serve everyone, everywhere. So how do we find the strength in that? We lean in! The Amazon way is to lean into their own identity; so we did just that. We began with revisualizing the brand. Instead of becoming THE fashion authority, our aim was to be helpful, valuable and approachable for all. The place you trust to do all of your shopping as the most “customer-centric company on earth”. They typography ladders up to the greater organization using Amazon's font, “Ember”. The photography is friendly as well as light, and the environments are everywhere because their buyers live everywhere! The models reflect the customers as well, diverse above all.
Amazon Fashion (AF) is a sub-brand of Amazon that hopes to be the shopping destination for every person, everywhere. However, they lacked a real and formalized visual identity. It also needed a stronger brand awareness as the new kids on the block. They wanted their users to get to know them, but customers had a hard time locating AF on Amazon.com. This was due to the design of Amazon's platform, it lacked an ease of search and those who knew what it was didn’t feel that it was “cool”. After much research we began to understand that fashion is largely an emotional experience, full of feeling, and strong aesthetics. However, Amazon is mechanical in nature with 50 million search results for “tube socks”.
Instead of using emotion it functions on algorithms, speed and convenience. It’s meant to serve everyone, everywhere. So how do we find the strength in that? We lean in! The Amazon way is to lean into their own identity; so we did just that. We began with revisualizing the brand. Instead of becoming THE fashion authority, our aim was to be helpful, valuable and approachable for all. The place you trust to do all of your shopping as the most “customer-centric company on earth”. They typography ladders up to the greater organization using Amazon's font, “Ember”. The photography is friendly as well as light, and the environments are everywhere because their buyers live everywhere! The models reflect the customers as well, diverse above all.
Amazon Fashion (AF) is a sub-brand of Amazon that hopes to be the shopping destination for every person, everywhere. However, they lacked a real and formalized visual identity. It also needed a stronger brand awareness as the new kids on the block. They wanted their users to get to know them, but customers had a hard time locating AF on Amazon.com. This was due to the design of Amazon's platform, it lacked an ease of search and those who knew what it was didn’t feel that it was “cool”. After much research we began to understand that fashion is largely an emotional experience, full of feeling, and strong aesthetics. However, Amazon is mechanical in nature with 50 million search results for “tube socks”. Instead of using emotion it functions on algorithms, speed and convenience. It’s meant to serve everyone, everywhere. So how do we find the strength in that? We lean in! The Amazon way is to lean into their own identity; so we did just that. We began with revisualizing the brand. Instead of becoming THE fashion authority, our aim was to be helpful, valuable and approachable for all. The place you trust to do all of your shopping as the most “customer-centric company on earth”. They typography ladders up to the greater organization using Amazon's font, “Ember”. The photography is friendly as well as light, and the environments are everywhere because their buyers live everywhere! The models reflect the customers as well, diverse above all.
Amazon Fashion (AF) is a sub-brand of Amazon that hopes to be the shopping destination for every person, everywhere. However, they lacked a real and formalized visual identity. It also needed a stronger brand awareness as the new kids on the block. They wanted their users to get to know them, but customers had a hard time locating AF on Amazon.com. This was due to the design of Amazon's platform, it lacked an ease of search and those who knew what it was didn’t feel that it was “cool”. After much research we began to understand that fashion is largely an emotional experience, full of feeling, and strong aesthetics. However, Amazon is mechanical in nature with 50 million search results for “tube socks”.
Instead of using emotion it functions on algorithms, speed and convenience. It’s meant to serve everyone, everywhere. So how do we find the strength in that? We lean in! The Amazon way is to lean into their own identity; so we did just that. We began with revisualizing the brand. Instead of becoming THE fashion authority, our aim was to be helpful, valuable and approachable for all. The place you trust to do all of your shopping as the most “customer-centric company on earth”. They typography ladders up to the greater organization using Amazon's font, “Ember”. The photography is friendly as well as light, and the environments are everywhere because their buyers live everywhere! The models reflect the customers as well, diverse above all.
Amazon Fashion
is for Everyone.
Amazon Fashion
is for Everyone.
Amazon Fashion
is for Everyone.
Amazon Fashion
is for Everyone.
Amazon Fashion
is for Everyone.
Inspirational Mood Board
Inspirational Mood Board
Inspirational Mood Board
Inspirational Mood Board
Whoever You are,
Whatever You Wear.
Whoever You are,
Whatever You Wear.
Whoever You are,
Whatever You Wear.
Whoever
You are,
Whatever
You Wear.
Amazon Smile Added to the Amazon Fashion Logo
Primary Color Scheme Below
Typical client industries are business-to-consumer and include:
Fashion, Beauty, Hospitality, Publishing, Politics, Health & Wellness, and Food & Beverage.
Typical client industries are business-to-consumer and include:
Fashion, Beauty, Hospitality, Publishing, Politics, Health & Wellness, and Food & Beverage.
Typical client industries are business-to-consumer and include: Fashion, Beauty, Hospitality, Publishing, Politics, Health & Wellness, and Food & Beverage.
Promotional
Packaging
Promotional
Packaging
Promotional
Packaging
Promotional
Packaging
Promotional
Packaging
Onsite AF Design
AF Onsite Design
AF Onsite Design
Onsite AF Design
Amazon Fashion
Prime Day.
Amazon Fashion
Prime Day.
Amazon Fashion
Prime Day.
Amazon Fashion
Prime Day.
AF combines their identity with Amazon Corporate for the three biggest
days of the year and that is Prime Day, Black Friday and Cyber Monday.
AF combines their identity with Amazon Corporate for the three biggest
days of the year and that is Prime Day, Black Friday and Cyber Monday.
AF combines their identity with Amazon Corporate for the three biggest
days of the year and that is Prime Day, Black Friday and Cyber Monday.
AF combines their identity with Amazon Corporate for the three biggest
days of the year and that is Prime Day, Black Friday and Cyber Monday.
1.33M
1.33M
HITS
HITS
107%.
107%
IMPRESSIONS
IMPRESSIONS
1.46M
1.46M
CTR
CTR
Black Friday
Cyber Monday
Black Friday
Cyber Monday
Black Friday
Cyber Monday
Black Friday
Cyber Monday
Amazon Fashion
Holiday Gift Guide
Amazon Fashion
Holiday Gift Guide
Amazon Fashion
Holiday Gift Guide
Amazon Fashion
Holiday Gift Guide
Amazon Fashion
Holiday Gift Guide
PARTNER WITH US
Let's write a new story?
If you don’t give the market the story to talk about, they’ll define your brands' story for you.
PARTNER WITH US
Let's write
a new story?
If you don’t give the market the story to talk about, they’ll define your brands' story for you.
PARTNER WITH US
Let's write
a new story?
If you don’t give the market the story to talk about, they’ll define your brands' story for you.
PARTNER WITH US
Let's write
a new story?
If you don’t give the market the story to talk about, they’ll define your brands' story for you.
Provoke
Your brand is the single most paramount, critical, and powerful
investment you can make in your business.
Talk soon
©Copyright 2019 Provoke Branding. All rights reserved. Legal and Privacy.
PROVOKE
Your brand is the single most paramount, critical, and powerful
investment you can make in your business.
Talk soon
©Copyright 2019 Provoke Branding. All rights reserved. Legal and Privacy.
PROVOKE
Your brand is the single most paramount, critical, and powerful
investment you can make in your business.
Talk soon
©Copyright 2019 Provoke Branding. All rights reserved. Legal and Privacy.
PROVOKE
Your brand is the single most paramount, critical, and powerful investment you can make in your business.
Talk soon
PROVOKE
Your brand is the single most paramount, critical, and powerful
investment you can make in your business.
Talk soon
Inquire
hello@weareprovoke.com
115 E 23rd St. 3rd Floor -1555
New York NY 10010
Inquire
hello@weareprovoke.com
115 E 23rd St. 3rd Floor -1555
New York NY 10010
hello@weareprovoke.com
115 E 23rd St. 3rd Floor -1555
New York NY 10010
©Copyright 2019 Provoke Branding. All rights reserved.
hello@weareprovoke.com
115 E 23rd St. 3rd Floor -1555
New York NY 10010
©Copyright 2019 Provoke Branding. All rights reserved.