beautiful function + form concept
A rebrand of WK, a maker of artisanal—handcrafted and highly functional hunting knives. The logo is meant to be precise in form, yet artistically beautiful with effortless style. The brand highlights the craft within the knives, so it was important that the rest of the brand act as supporting elements with a clean and minimal approach. The colors used reflect masculinity and nature, and the type treatment has an air of sophistication to reflect the luxuriousness of the brand. WK's primarily generates their sales online, so it was vital that the website be thorough and provide a user-friendly experience. The product pages are 3-D, meant to allow customers to see exactly what their purchasing. Within the 3-D models, customers can choose the perfect finishings and trims for their personalized products.