Great brands tell great stories, visually and audibly. What is your brand saying? If you have a business, you have a brand. And if your brand doesn't speak, then the public will draw their own conclusions about who you are. If neglected or if you cut corners creating it, you'll eventually become the custodian of it. Ask yourself, is your brand hurting or helping your growth?
Why Branding is a Must
Branding is vital and it's much more than your logo. Your brand is the gut feeling people get about you. Similar to meeting new people for the first time, individuals meet your product or service and get a first impression. They slowly learn more about you at every interaction: who you are, what your story is, how you present yourself, how your touchpoints are designed, etc. This should all be defined and built through strategic planning. Without a well-articulated brand, you'll be traipsing through the woods without a compass and resting on your laurels. And you will unfortunately hurt your company growth. You may be thinking, "We seem to be doing fine." But it's impossible to know if you've left money on the table without checking to see. How do you know if you've hit above par or maximum growth without anything to measure it against? This is why creating your voice is imperative.
Brand Coaching, Audit, or Discovery
I provide advice to experts, solopreneurs, and small-to-medium sized companies on how to build, design, and package their business message to the world. After all, it doesn't matter if you have an amazing product, service, or expertise if the world isn't aware of it. This is vital in every business if you want to play to win. I advise companies on things like visual aesthetic, the expansion of their product or service portfolio, all the way to gaining press and media placements. No matter the stage, or industry, I can help create a strong course of action for your business.
Free Presentation on Branding
Here is a highly valuable presentation I created on branding, and I want to give it to you for FREE! Not sure what's best for your business needs, but would love some help deciding between a brand audit, brand coaching or creative services? Then this presentation is just for you! Also, take advantage of a FREE 20-minute consultation call with me. I'd love to help point you in the right direction. Schedule a call here via Calendly (my favorite scheduling app).
The brand auditing package takes a close look at your business, and determines if your branding is helping or hurting your companies growth. It will delve into your current offerings, the communication of your message, look, feel, and packaging, as well as all of your target market touchpoints. The audit covers the following and more: your company writing style, logo, color scheme, imagery style, visual aesthetic, brand positioning and brand personality.
A brand audit is ideal if you fit into the following categories:
- You're ready to elevate your business to a higher level, or break into big box competition and gain more market share.
- You want to stand out more, and you're having trouble differentiating yourself from competitors.
- You've never invested into your branding or you created your branding in-house.
- You want to create more awareness around your brand, products or services.
- Your brand isn't clearly, legibly or consistently defined.
- You want to look better than your competitors.
If you or your company needs help determining what it takes to build an effective brand, and the best course of action to take for company growth, then this is for you. Building a brand without a coach or agency keeps your company from operating efficiently, and in most cases successfully. It's the equivalent of representing yourself in a legal battle, or doing your own business taxes. You can do it, but it will be to your own detriment and you will be lose out—big time . Branding requires industry knowledge, an outside perspective, and a consistent, legible and clear message. Without professional experience, it would be very hard to grasp how to do this. And simply being on the inside of your own company, negates the very definition of branding. Branding written simpy is, how other's see you. Brand coaching requires a two-hour minimum.
Free Discovery Consultation
Not sure what's best for your business needs, but would love some help deciding between a brand audit, brand coaching or creative services? Then Discovery is just for you! Take advantage of a FREE 20-minute consultation call with me. I'd love to help and point you in the right direction. Schedule a call with me via Calendly (my favorite scheduling app).